A new World Bank report says careful and sustainable planning around emerging tourism markets could help Pacific Island countries gain as much as US$1.8 billion per year in additional revenues and create up to 128,000 additional jobs by 2040. The Pacific Possible: Tourism report, which was released for public comment today at the annual board meeting of the South Pacific Tourism Organisation, outlines a plan for long-term, balanced and manageable tourism growth to the year 2040. The report recommends four key strategy areas for attention: improving international transport links to the region; attracting higher-spending tourists; improved public sector engagement; and improving linkages between tourism and local economies.
