PACIFIC VISITORS TO HAWAII DOWN SIGNIFICANTLY

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Tuesday, May 5, 1997

The number of people traveling from Pacific Islands countries, Australia, and New Zealand to visit Hawaii continues to decline significantly.

First quarter 1997 figures released by the Hawaii Visitors and Convention Bureau show a regional decline of almost 24 percent compared to the same three-month period last year.

During March alone, New Zealand visitors dropped 19-point-two per cent. Australian visitors decreased 22 per cent.

While overall Hawaii tourism totals for the month of March showed a modest increase over March 1996, particularly from the U.S. Mainland, year to date comparison figures remain in the negative column by one-point-four per cent

To help offset the decline in tourist numbers, the Hawaii Visitors and Convention Bureau is increasing marketing activities, particularly in California and Japan.

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