SEAFOOD MARKETING WORKSHOP IN HAWAI‘I

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SOUTH PACIFIC FORUM SECRETARIAT Suva, Fiji Islands

PRESS STATEMENT March 25, 1999

Fish exporters from nine Pacific countries meet next week in Hawai‘i to discuss strategies for building their sales in the North American seafood market.

The regional workshop on seafood marketing will try to provide a better understanding of the United States and Canadian markets for tuna, bottom fish and by-catch species, as well as identify existing and future market opportunities.

The sessions will highlight the stricter quality standards now required by the target markets, such as the U.S.'s Hazard Analysis Critical Control Point (HACCP) requirement, which requires all seafood processors to have and implement a written plan to address food safety hazards likely to occur in their products.

Detailed briefings will provide an overview of recent product and price trends in Canada and the U.S.; grading of fish; suggested market entry strategies; logistical issues; marketing distribution channels and consumer fish preferences.

Other sessions cover ways of developing effective fish export marketing plans as well as a checklist that seafood exporters should follow when preparing an overseas marketing visit.

The 15 participants are currently engaged in some form of seafood export, mainly tuna, and will come from the Federated States of Micronesia, Fiji, Kiribati, Papua New Guinea, Palau, Republic of Marshall Islands, Samoa, Solomon Islands and Tonga.

The workshop in Honolulu is funded by Taiwan/Republic of China and Canada and is a joint collaboration between the South Pacific Forum Secretariat, the South Pacific Forum Fisheries Agency and the U.S. State of Hawai‘i.

Resource people are being drawn from the seafood industry in Canada and Hawai‘i.

For additional information: Ulafala Aiavao (UlafalaA@forumsec.org.fj)

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