PAPUA NEW GUINEA LAUNCHES NEW TOURISM BRAND, LOGO

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PORT MORESBY, Papua New Guinea (August 25, 2002 - Post-Courier/PINA Nius Online)---Papua New Guinea's Tourism Promotion Authority has launched "Papua New Guinea Experience" as its new corporate logo and brand.

It’s part of efforts to rejuvenate Papua New Guinea as a tourist destination.

Tourism and Culture Minister Alois King introduced the new logo and brand, which follows previous campaigns, "Paradise Live" and "The Land of the Unexpected."

He said: "It is a foregone conclusion that agriculture, fisheries, forestry and tourism are four sustainable resources that can salvage PNG from stormy economic waters as mining, oil and petroleum sectors are in decline.

"Although the importance of tourism as been acknowledged and recognized by successive governments, the fact remains that the industry has not been fully developed and only minimal public resources have been used to develop the sector."

Mr. King emphasized that tourist figures for the past 10 years had gone from 37,000 in 1991 to 54,000 last year -- an addition of 17,000.

He recognized that the forces in tourism appear to be the private sector and coming from that background as a businessman, he would work closely with all stakeholders in the industry.

Mr. King would try to work with them in formulating policies that are appropriate in the light of the limited resources faced by the new Somare government.

Paying tribute to new Prime Minister Sir Michael Somare, Mr. King said: "No doubt, with a man whose life is a legacy at the helm -- and that in itself is a tourist attraction -- I am confident of his support for the industry."

For additional reports from The Post-Courier, go to PACIFIC ISLANDS REPORT News/Information Links: Newspapers/The Post-Courier (Papua New Guinea).

Pacific Islands News Association (PINA) Website: http://www.pinanius.org 

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