TAHITI TOURISM MAKES COMEBACK IN 2003

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PAPEETE, Tahiti (Tahitipresse, Jan. 3) - Tahiti’s visitor volume through November was 195,666, surpassing the twelve-month figure for 2002.

The count also suggests Tahiti will top the 200,000 mark, which hasn’t been seen since 1999-2001.

The latest statistics provided by the French Polynesia Tourism Ministry show that November’s 18,883 visitors were enough to surpass the 2002 total volume of 189,030 visitors.

Industry experts say the 11-month results for 2003 indicate Tahiti has overcome the negative effects on world travel stemming from the Sept. 11, 2001 terrorism attacks in the U.S.

The comeback reflects the strong return of American visitors. The overall North American market’s 77,482 visitors through November 2003 accounted for nearly 40% of Tahiti’s visitors from everywhere. That compared with a nearly 36% market share for the same period in 2002. The 15,685 more North American visitors (+25.38%) through November last year accounted for 72% of the overall 21,718 more visitors during those 11 months.

Of the 77,482 North American visitors through November, 70,327 were from the U.S.A. mainland, accounting for 35.94% of all visitors and 91% of North American visitors. The U.S.A. mainland volume was 13,131 higher (+22.96%) than for the same period a year ago. The North American volume also included 5,115 Canadian visitors, an increase of 2,662 over a year ago, and 2,040 visitors from Hawaii, a drop of 108 from a year ago.

Japanese market still catching up with 2002

However, Tahiti’s Japanese market is still trying to catch up with 2002. The first 11 months of 2003 produced 20,375 Japanese visitors, accounting for 10.41% of all visitors. But the 11-month total was 1,240 visitors short of the 21,615 Japanese visitors Tahiti recorded during the same period a year ago.

Europe (including France), Tahiti’s N° 2 market, provided 74,028 visitors through November, accounting for nearly 38% of last year’s overall 11-month visitor volume. The 3,946 more European visitors (+5.63%) accounted for 18% of the overall 11-month visitor volume increase.

4% increase in French visitors

France, Tahiti’s N° 3 market, provided 44,643 visitors through November, accounting for nearly 23% of last year’s overall 11-month visitor volume. The 1,755 more French visitors (+4%) accounted for 8% of the overall 11-month visitor volume increase.

Europe (excluding France), Tahiti’s N° 4 market, provided 29,385 visitors through November, accounting for 15% of last year’s overall 11-month visitor volume. The 2,191 more European visitors (+8%) accounted for 10% of the overall 11-month visitor volume increase.

Asia (mainly Japan), Tahiti’s N° 5 market, provided 21,602 visitors through November, with 20,375 of them coming from Japan. And of the 1,248 fewer Asian visitors, Japan provided 1,240 fewer visitors.

The Pacific, Tahiti’s N° 6 market, is composed mainly of Australia, New Zealand and New Caledonia. Overall, this market provided 16,051 visitors through November, accounting for 8.2% of all Tahiti’s visitors. Australia’s 6,562 visitors accounted for 3.35% of all Tahiti’s visitors and represented an increase of 1,713 over a year ago. New Zealand’s 5,656 visitors through November accounted for 2.89% of all Tahiti’s visitors and represented an increase of 713 over a year ago. New Caledonia’s 3,148 visitors accounted for 1.61% of all visitors and represented an increase of 327 over a year ago.

South America, Tahiti’s N° 6 market, provided 3,794 visitors through November, accounting for 1.94% of all Tahiti’s visitors. Of the 210 more South American visitors, 177 were from Chile.

January 5, 2004

Tahitipresse: http://www.tahitipresse.pf/index.cfm?lang=2

 

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