‘REALITY’ SHOW LEAVES $17 MILLION IN FIJI

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‘REALITY’ SHOW LEAVES $17 MILLION IN FIJI

SUVA, Fiji (Fijilive, June 26) – Fiji earned FJ$30 million (US$17.8 million) hosting the filming of reality television show Celebrity Love Island at Bounty Island Resort in the Mamanuca Group, off the western shore of the country’s main island of Viti Levu.

Fiji Audio Visual Commission chief executive Dan Bolea said the windfall is remarkable considering the show was shot in Fiji for less than a month.

The show, which was also shot on Kadavulailai Island in the Mamanucas, is a major hit with audiences in the United Kingdom.

"As a bonus the show has been creating great publicity for Fiji in Europe," he said.

More than 3.5 million people in the UK watched its first screening and another 4.35 million tuned in for its second screening.

Fiji Chamber of Commerce president Taito Waradi said the exposure gained from the show would not only help the marketing efforts of tourism in Fiji but also promote it as an ideal destination for European tourists.

"This show will really enable tourism in Fiji to break into the Europe market, which has been quite difficult to do," said Waradi. "Tourism marketing could literally ride on the back of this kind of entertainment exposure because it is an indirect way of advertising Fiji tourism."

Waradi said foreign reserve and the exchange rate could greatly benefit Fiji, since the UK pound sterling was three times stronger than the Fiji dollar.

June 27, 2005

Fijilive: http://www.fijilive.com

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