TEXAS BUYER PAYS $12 LB. FOR PNG COFFEE

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PORT MORESBY, Papua New Guinea (The National, March 24) – A coffee buyer from Houston, Texas has bought Papua New Guinea’s green bean coffee at US$12 per pound.

"This is the highest recorded sale price per pound for the PNG green bean coffee," a spokesman from Coffee Pacifica, Inc announced yesterday.

The green bean coffee variety won the first place in the "Pride of PNG 2005" international coffee cupping competition held in Goroka, PNG last September.

Coffee Pacifica vice-chairman Jon Yogiyo said the sale price is historic and sets the benchmark price for high-quality PNG coffee.

"After spending 32 years in the industry, I’ve just realised the enormous potential for high-quality green bean coffee," he said. "Continued sales of quality green coffee at higher prices will increase Coffee Pacifica’s revenue, profitability and the coffee farmers’ income ... it will improve the living standards of coffee farmers, too," he added.

Coffee Pacifica is a distributor and a marketer in the U.S., Canada and Europe of PNG green bean coffee.

This variety is grown by the company’s shareholder-farmers in the Highland region’s rich volcanic soils between the altitudes of 4,000 and 6,000 feet above sea level.

Mr Yogiyo said the PNG Coffee Growers Federation was their strategic partner and a major shareholder.

Federation shareholders are made up of 144 individual independent coffee grower co-operatives in 11 of the 13 coffee-growing provinces in the country.

This represents about more than 100,000 individual farmers belonging to co-operatives whose premium coffee produce is marketed by Coffee Pacifica.

March 27, 2006

The National: www.thenational.com.pg/

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