NATIONAL GEOGRAPHIC TO PROMOTE COOK ISLANDS TOURISM

admin's picture

RAROTONGA, Cook Islands (Cook Islands Herald, Aug. 5) – Our tourism industry achieved a milestone on Tuesday morning when at a brief ceremony at the offices of the Tourism Corporation, National Geographic signed a Geotourism Charter with government which will see National Geographic promote the Cook Islands as a destination which maintains and enhances its unique culture, environment and way of life.

Tourism Minister Hon Wilkie Rasmussen signed for the government and Sarah Laskin for National Geographic.

Sarah Laskin is Vice President of Public Programmes at National Geographic and is here representing the organisation’s Centre for Saleable Destinations. The Cook Islands Charter is the first in the Pacific and only the fourth to be established. The others are with Norway, Honduras and Romania. For its part, the Cook Islands has adopted 11 principles to guide Geo Tourism.

The Geotourism concept sprang from the Tourism Master Plan put together with the help of Dr Phillips. It is a concept that is ideal for the Cook Islands not just Rarotonga and it builds on the geographical character of the Cook Islands, the environment, people, culture, heritage, wildlife and so on.

National Geographic estimates the potential market with a strong leaning towards this type of tourism at some 55 million in the USA alone.

August 7, 2006

Cook Islands Herald: http://www.ciherald.co.ck/

Rate this article: 
No votes yet

Add new comment