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Earlier ban brought lucrative trade to halt

SUVA, Fiji (Fijilive, Dec. 23, 2008) - Fiji’s kava industry is poised for a revival as the European Union’s decision to lift the ban on kava looks set to trigger other countries to also open their markets.

Interim Minister for Primary Industries Joketani Cokanasiga said countries like Canada could revise its decision on the ban.

"It could brighter days to the kava industry," he said, according to State media. We welcome this breakthrough from Canada to review the kava ban on Fiji and again as I was in London three weeks ago and I had discussions with the Fiji High Commissioner in London who is very closely monitoring the attitudes of the Europeans towards kava."

"It is a lucrative market I can assure you that it will benefit the people of Kadavu, Vanua Levu, Naitasiri and particularly here in the Central Division."

He said plans are also underway to develop a Kava Industry Council in Fiji to further develop the industry and address issues surrounding it.

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