Guam Visitors Bureau

News Release

Hagåtña, Guam
July 7, 2010

GUAM VISITORS BUREAU TAPS CHINESE MARKET

(GVB)-- Guam Visitors Bureau joined more than 1,000 domestic and international visitor industry professionals and destination representatives in Beijing from June 23 to 24 for the 2010 International Forum on Chinese Outbound Tourism, China’s premier government-sponsored travel trade conference.

GVB general manager Gerald S.A. Perez was invited as a keynote speaker to 6TH IFCOT, which focused on "Quality Service and Sustainable Growth After the Crisis."

GVB also sponsored Guam Night for conference attendees as the event finale.

"The China outbound travel market is the fastest-growing visitor market in the world," Perez said. "We’ve worked for several years to increase our presence in that country through meetings with travel trade operators at exhibitions like IFCOT, by working with airlines for more charter flights, and by meeting with the U.S. Department of Homeland Security to secure a Guam-CNMI visa-waiver for China. This exhibition helped further strengthen our trade and government relationships with key stakeholders in China’s outbound travel industry."

In the past 10 years, the average annual growth rate of Chinese outbound departures has averaged about 20 percent. In 2009, the number of Chinese travelers reached more than 47 million. That number is expected to nearly double in the next five years, according to data from the Ivy Alliance Tourism Consulting.

IFCOT was held in conjunction with the Beijing International Tourism Expo, one of China’s leading consumer travel exhibitions.

Perez spoke about "Island Resorts & Holiday Tour" on the forum’s first day, offering insight on how island vacation spots can improve their presence in the Chinese outbound market, how tour operators can package island tour products, and what Guam has done to attract Chinese visitors, including introduction of a unified Guam brand tailored to specific market interests.

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