SAMOA HONEY A HIT AT SHANGHAI EXPO

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Stocks sold out, more on the way

APIA, Samoa (Samoa Observer, Aug. 15, 2010) - The sale of honey from Samoa was enormously successful during the 2010 World Trade Expo in Shanghai, China.

CCK’s Tropical Rainforest Honey was among the products displayed at the Samoa Fale [Samoan traditional house].

[PIR editor’s note: Samoa Observer reported in a previous story in June that during the Shanghai World Expo 2010, Samoa welcomed to its booth its one millionth visitor. See story.]

Shayne Sanft, CCK’s representative said the product was enthusiastically accepted by visitors to the fale as his honey stock was quickly sold out.

Additional stocks have been sent to China to meet the high demand.

"What attracted Chinese buyers was the fact that Samoan honey is a 100 percent pure product," said Mr. Sanft.

"It has no additives; nothing mixed with it and essentially is extracted direct from beehives and packed for the customer.

"The environment is exceptionally clean – the air, the water, the flowers and plants and the high level of bee health and freedom from diseases and pests all contribute to a high quality product."

Already, two Chinese companies plan to send representatives to Samoa in August/September for marketing discussions with CCK management.

"Hundred percent pure honey is in demand," said Mr. Sanft.

"Financial assistance with travel and accommodation costs from the Private Sector Support Facility of the Ministry of Commerce Industry and Labor contributed greatly to this important event as well as the great effort by Samoa’s Ambassador, Tapusalaia Terry Toomata, with organization."

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