admin's picture

Three-month campaign targets under-35 market

Timoci Vula SUVA, Fiji (Fiji Times, Dec. 18, 2010) - Fiji-based South Pacific Tourism Organization (SPTO) and Pacific Islands Trade & Invest (PITI) Australia have partnered with Lonely Planet to develop an online marketing campaign to grow tourism travels to Pacific Islands.

The three-month campaign will focus on attracting the lucrative 18-35 year-old backpacker and fully independent traveler (FIT) markets from Australia and New Zealand.

The micro-site campaign is aimed at assisting private sector tourism businesses in the region by driving visitors from Lonely Planet's website to a dedicated Pacific Islands micro-site featuring the 16 member countries of the Pacific Islands Forum and SPTO.

SPTO chief executive officer Ilisoni Vuidreketi said as the online campaign drew closer to the end of its current phase, "we look forward to analyzing the valuable website statistics and find out how can we further improve our online marketing strategies to better respond to the needs of the private sector in the region. We acknowledge the great contribution in the form of content and prizes from our regional national tourism offices, airlines and accommodation providers for this Lonely Planet campaign," Mr. Vuidreketi said.

He said this online campaign had engaged a number of regional airlines and accommodation providers through online promotions and referral links to the micro-site to add that real time accessibility for visitors to plan or book their pacific adventure.

"The primary objective of the campaign is to increase awareness of the Pacific region as a holiday destination amongst travelers who tend to visit Asia or have a limited knowledge of the Pacific Islands," said PITI tourism promotion manager Colin Fulton.

Rate this article: 
No votes yet

Add new comment