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2010 tally of 631,868 is 16.5 percent increase

By Shalveen Chand SUVA, Fiji (Fiji Times, March 2, 2011) – In Fiji, visitor arrivals in 2010 reached a record high at 631,868, 16.5 percent higher than in 2009, according to the Bureau of Statistics.

The bureau, in its official statement, also noted a big change in the numbers coming for holidays. It accounted as 74.8 percent of the total visitor arrivals for Fiji in 2010 were people arriving for holiday purposes.

Australia, New Zealand, the United States, Pacific Islands and Continental Europe were Fiji's top five international visitor generating markets.

These five markets accounted for 85 percent of the total international visitor arrivals for 2010.

Australia continues to be the primary source of growth in arrivals to Fiji, with arrivals increasing by 28 percent to 318,185 people from Australia visiting Fiji last year.

This accounted for 50.4 percent of total arrivals.

New Zealanders were ranked second with 97,857 visitors.

Meanwhile, the Bureau of Statistics revealed that 9.9 percent of the visitors came to visit their friends or relatives while 15.3 percent visited Fiji for other reasons.

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