TOURISM INDUSTRY PROMOTES FIJI TO AUSTRALIANS

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54 percent of travelers to Fiji come from down under

By Repeka Nasiko SUVA, Fiji (Fijilive, February 2, 2012) - Tourism Fiji is working hard to promote the destination globally.

Tourism Fiji is looking to capitalize on the recent increase of Australian tourist arrivals into the country by further promoting our tourism industry to visiting consultants from the 140 Flight Centre.

The consultants will be in the country to attend a major conference hosted by Fiji in March.

Tourism Fiji Australia says that while they are in Fiji, they will be given the opportunity to see first-hand why the destination is so popular with so many Australians.

"By bringing large numbers of agents to Fiji to experience exactly what we have to offer their clients – irrespective of taste, budget or overall requirement – we are able to instill in these agents a deep understanding of exactly what it is we have to offer international tourists and why we are so different from other destinations in the South Pacific," said Tourism Australia.

"Add to that while they are in Fiji, we are able to supply the key tools these agents need to successfully sell the destination when they return to Australia."

She added these tools included the opportunity to sample many of the activities – both cultural and soft adventure – that Fiji now has to offer its visitors.

The latest statistics for October last year from Bureau of Statistics shows that Australia continues to be the main source for visitor arrivals with 32,101 representing 54 percent of arrivals followed by New Zealand with 9,368 representing 16 percent.

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