Fiji’s Main Domestic Airline To Undergo Rebranding

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Fiji’s Main Domestic Airline To Undergo Rebranding Pacific Sun wants new identity to resonate with customers

By Rachna Lal

SUVA, Fiji (Fiji Sun, Oct. 31, 2013) – Following Fiji Airways’ rebranding earlier this year, its regional subsidiary, Pacific Sun, will soon also undergo rebranding.

Fiji Airways is giving the people of Fiji the opportunity to suggest a new name for the airline.

Pacific Sun is Fiji’s main domestic airline and also does regional flights on behalf of Fiji Airways.

Fiji Airways managing director/chief executive Stefan Pichler noted the invaluable link Pacific Sun provides for our major domestic ports to Nadi and Suva.

This combined with maintaining an important Pacific link in the Fiji Airways’ network.

"Since Fiji Airways (then Air Pacific) started up the domestic and regional subsidiary, Pacific Sun hasn’t had a brand alignment with its commercial position," he said.

New identity with new aircraft

Fiji Airways in the past week signed the operating lease with Aviation PLC for a new ATR 72-600 aircraft for be delivered in April.

Mr. Pichler feels given this investment in a brand new aircraft for the airline to complement the operational restructure it has been going through, the rebranding would be perfect timing.

"The time is right for us to create an identity for Pacific Sun – an identity that Fiji can be proud of, and one which will resonate with our customers."

Unique campaign

Fiji Airways has embarked on a unique campaign to seek the input of Fijians in selecting a new name for the airline.

Mr. Pichler said they thought how they could make this process more inclusive with the Fijians and thereby came up with an idea to solicit the people’s opinion into a name for Pacific Sun.

"While this isn’t a majority-wins contest, and we’ve set some parameters for the feedback we hope to receive, it will be exciting to see what the public can come up with," he said.

"Ultimately the mass of opinions will be an input with a variety of commercial considerations which will form the basis for our final decision.

"The new brand for our domestic and regional carrier will align with the new Fiji Airways identity, and highlight its important role as a link to Fiji and the Pacific.

"Hence the new identity will have a distinct yet part-of-the-family look and feel to Fiji Airways."

Conditions and giveaways

One of the conditions for new identity is that it must include the name "Fiji" in it.

All entries suggesting a new name for the airline must also include a brief line explaining why the name should be chosen (in 30 words or less).

To see all terms and conditions and to enter, please visit

Winners for various prizes include a free return trip, a free annual Tabua Club membership and Fiji Airways merchandise will also be selected from submissions accepted by the airline.

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