Multilateral Cruise Visitor Survey Underway In Cook Islands

Pacific Islands Development Program, East-West Center With Support From Center for Pacific Islands Studies, University of Hawai‘i

News Release

South Pacific Tourism Organisation Rarotonga, Cook Islands

Thursday, January 30, 2014

The Government of the Cook Islands under the guidance of their national tourism office last week embarked on the implementation of a cruise visitor survey. This project was initiated by the South Pacific Tourism Organisation and funded by the European Union under the Pacific Regional Tourism Capacity Building Programme.

The launch of the Cruise Visitor Survey project included a half day seminar on Monday 20th January, at the New Hope Church on measuring tourism in the Cook Islands for public and private sector industry stakeholders; and a training workshop for survey enumerators and supervisors the following day.

The first pilot cruise visitor survey was undertaken by the survey team when the MS Columbus 2 called into Rarotonga last Wednesday 22nd January.

Vuidreketi adds he is delighted that with the kind assistance of the European Union SPTO and the Cook Islands Tourism Corporation are jointly implementing a Cruise Visitor Survey in the Cook Islands as tourism is a major contributor to its economy.

"The Cruise Visitor Survey findings will help the Cook Islands tourism stakeholders better understand the value of the Cruise visitors that visit their shores and assist them in planning for any future Cruise tourism product development and marketing initiatives," he said.

The project activity aims to build capacity for the Cooks Islands Tourism staff who are involved in research & development as well as strengthening measuring of national tourism and cruise visitor statistics.

The Cook Islands Cruise Visitor Survey project is scheduled to be completed by May 2014.

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