Samoa International Tourism Exchange ‘Key Networking Opportunity’

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Tourism operators, media from around the world participating

By Tulifau Auva’a

APIA, Samoa (Talamua, April 2, 2014) – Over 50 trade and media participants from New Zealand, Australia, American Samoa, United States, Canada, United Kingdom, Germany, Switzerland, Holland, and China are in Samoa for the 2014 Tourism Exchange officially launched last night at the Samoa Tourism Cultural Village.

The Exchange provides a key face to face networking opportunity for Samoa’s growing tourism industry to discuss and enhance business development and relationship with key travel trade and media providers.

The Exchange was first held in 2008 as a sector forum to discuss sustainable tourism development with travel trade partners and tourism product inspections.

Since then the event has grown beyond our initial expectations.

In 2010, the forum was expanded to include travel trade representatives from Australia with a keen interest in Samoa’s tourism products and services.

Acting Prime minister, Hon Fonotoe Nuafesili Pierre Lauofo, welcome over 50 trade and media participants.

"I am particularly pleased to acknowledge exhibitors our Tourism suppliers from neighboring American Samoa, who are participating for the first time, therefore making the STE, a complete Samoa Tourism Exchange. This is of course an initiative of the two Samoa’s cooperating in tourism and stemming from the Two Samoa Talks."

"Competition for the tourist dollar is increasingly intense and STE provides a wonderful opportunity to share ideas about how to enhance our joint efforts, ensure mutual benefits and offer our visitors a truly memorable Samoan experience, or holiday the Samoa Way as the theme suggests," said Fonotoe.

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