Workshop Highlights Development Of Cultural Industries In Samoa

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Strategies for building sustainable cultural industries addressed

By Lagi Keresoma

APIA, Samoa (Talamua, Nov. 20, 2014) – A workshop that shares views and to set out a platform to enhance what is termed as Pacific cultural industries for future development and sustainability, is currently in progress at the Millenium hotel.

"This is a chance to sustain our cultural industry for the benefit of the future," said Tuilagi Allan Alo, President of the Samoa Arts Council (SAC).

Included in the workshop are papers presented by various government and private stakeholders.

They will highlight and explain their role in the sustainability and development of cultural industries in Samoa.

The workshop is attended by representatives from three Pacific nations, Fiji, Solomon Islands and Samoa and is facilitated by Glynis Miller of the Pacific Island Forum Secretariat (PIFS), Jessie McComb of the Secretariat of the Pacific (SPC) and Delphina Lee of the Ministry of Education, Sports and Culture (MESC).

"This workshop will provide insights into the sector wide approach by key stakeholders including the national government in recognition of the importance of culture as a development goal to drive economic and social norms," said Ms. Miller.

It is a way for the participants to understand the government’s vision for a "sustainable cultural industries sector as captured in national policies, national development plans, fiscal and non-fiscal industry support incentives through national planning and budgetary processes."

Also covered in the workshop is building a sustainable cultural industry sector and understanding an enabling environment for cultural development.

"This session will examine the supply and demand between the education sector’s teaching, learning and research programmes," said Ms. Miller.

The workshop’s goal is to set a platform for a way forward and to ensure that programmes are tailored to determine to meet the needs of the sector," said Ms. Lee.

The first days’ presentations all touched on the importance of cultural development and its sustainability.

However, several participants raised concern that culture is too dynamic to be link with the word industry.

Samoa Qualification Authority Chief Executive Officer (CEO) Fepuleai Sinapi Moli wanted the facilitators to define the meaning of culture.

"Culture is too broad and we live it every day," said Fepuleai.

"It is too dynamic," she said.

She requested the facilitators to define first the proper meaning of culture referred to as ‘cultural industry’.

The workshop ends his Friday.

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