Vanuatu To Spend $1.6 Million To Kick-Start Tourism

Marketing Recovery Launch most ambitious ever

By Len Garae

PORT VILA, Vanuatu (Vanuatu Daily Post, May 31, 2016) -- The cost of the Tourism Marketing Recovery Launch stands at Vt180 million, the most ambitious since Independence 36 years ago.

Out of the total amount, Australia and New Zealand have contributed Vt110 million while the Government contributed Vt70 million.

The private sector contributed Vt7 million through the tourism marketing development plan.

As part of the campaign, all media outlets in Australia and New Zealand will be promoting Vanuatu as the destination that is now open for business for the next seven weeks.

While launching the project at the Chantilly’s yesterday, Deputy Prime Minister and Minister of Tourism, Joe Natuman said tourism is the fastest growing industry in the world today and is the main driver of the economy in Vanuatu and the Pacific.

He said as the fastest growing industry in the world today, tourism contributes close to 11% to the world’s GDP, and close to 40% to Vanuatu’s GDP.

“After the devastation of our country by Cyclone Pam one year ago, we now rely on tourism from our visitors who arrive by plane and tourist liners to enable a multiplier effect on our economy.

“It impacts our economy and at the same time enables our people to earn an income through the hotel industry and our taxi and bus drivers and mamas markets. Farmers who grow crops also benefit from the tourism industry,” the Minister said.

“The Government also benefits from our visitors who come to stay in our hotels as they spend money and pay value added tax.”

When the industry grows, it also creates jobs for young school leavers and contributes to the recovery process of the tourism industry.

The Minister named the country’s closest neighbour countries and development partners Australia and New Zealand, the Government and the tourism industry as the main players in the recovery campaign launch.

The decision by international airlines to withdraw from landing at Port Vila International Airport due to the unstable condition of the runway, prompted the Government to take prompt action to correct those concerns. Now it even looks beyond the Region towards the likelihood of connecting with China to bring in long haul flights all the way from Shanghai and Hong Kong and other destinations.

The Minister said he is aware that the powerful Chinese economy allows 120 million Chinese tourists to travel on spending sprees around the world every year.

“I must thank the new Government led by Prime Minister Charlot Salwai, for acting quickly by reaching an arrangement with the World Bank to fund the renovation of Port Vila International Airport,” he said.

Now Virgin Australia has resumed its commercial flights to Port Vila and the Minister is confident Air New Zealand too would resume flights to Port Vila.

In addition, the Minister wishes to thank the hotels including Iririki, and the Holiday Inn Resort which reopens today, for reopening their doors as well as smaller facilities which also spent their own resources to repair and reopen their doors for business.

“The Government recognizes the sacrifices made by individual businesses which is why it has moved quickly to upgrade the airfield to international standard to accommodate long haul wide bodied aircraft from Asia as well as the west coast of America,” the Minister said.

“The same campaign was already launched in Australia three days ago as well as in New Zealand and the campaign will be on for seven weeks.”

Vanuatu Daily Post
Copyright © 2016 Trading Post Limited. All Rights Reserved

Rate this article: 
No votes yet

Add new comment