Becky Last, International Finance Corporation’s (IFC) Tourism Operation Officer (Pacific), explains that, IFC, a member of the World Bank Group, has been working with the Vanuatu Tourism Office (VTO) as part of the signed MOU partnership agreement for the last four years to grow the tourist market from China, with the goal of diversifying Vanuatu’s source markets into one of the world’s fastest-growing outbound tourism and travel market. A workshop in Port Vila was recently held in partnership with the Pacific Trade and Invest (PT& I) and the VTO on attracting Chinese tourists including lessons learned in developing this emerging market.